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FUNimation on YouTube agreement


Koby

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FUNimation, a wholly-owned subsidiary of the Navarre Corporation, and YouTube, the leading online video community that allows people to discover, watch and share originally created videos, established a content and advertising relationship to provide greater visibility for FUNimation titles on a YouTube branded Channel. This is the first time a US anime company establishes a branded Channel on YouTube and FUNimation Entertainment plans to offer the YouTube community a wide variety of video programming.

Starting this month, the FUNimation YouTube Channel (youtube.com/funimation) will have newly added video content from the company's most popular series, including full-length episodes of Blue Gender, Slayers, Peach Girl, Mushishi, and Kiddy Grade, as well as many upcoming titles. New episodes from the series will be available every week and will remain on the Channel for a limited time. Program excerpts and extended previews will also be available on the Channel, as well as promotional content and special YouTube-only features.

"There is no doubt that YouTube is one of the fastest growing new media platforms out there," said Gen Fukunaga, president and CEO at FUNimation Entertainment. "We look forward to connecting existing fans with their favorite programming from Japan, faster than ever before, while introducing a new audience to quality anime series."

"We are excited to present FUNimation's unique and creative content to anime fans all over the world," said Cliff Samaniego, YouTube strategic partner development manager. "FUNimation's Channel already contains a wide variety of quality clips tailored to our community and we are waiting to see what's next."

Source: FUNimation.com

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  • 3 years later...

This makes sence. A few years back studies were done on media like youtube vs potential pirateing issues. It was actually discovered that you tube and sights like it made a big promotional impact. It was figured that when people would see an episode or a part of one they like it would influence them to buy the real deal.

For Funimation a huge anti piracy supporter this move seems ironic. You have know Idea how many sights went down due to Funimations policing the net.

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