I agree with certain things you said about literature and music (a few signs of life, but imo the majority has become bleak in creativity). Ideas are constantly being recycled as you said yourself. But I also think that statistics are collected and targeted toward a certain demographic, record labels financing the project know teens like the catchy high-pitch pretty boy tones, and produced it into the mainstream, where the public buys it like wildfire. Sports however were not always played for the soul purpose of money, I mean common? LeBron James has millions of dollars in endorsements already. Do you really think he loves/cares more about the game then his shams for publicity and prestige? Yes, professional athletes should earn money for playing, but should it be all about the paycheck? Of course there are those who do not receive nearly as much recognition (like the Olympics), but these are not the role models of this era. Think of players like Larry Bird/Magic Johnson/Julius Erving.