I agree with Defluo. Cena is the "Ideal" guy for this current WWE. He goes above and beyond for the company and with WWE being promoted as a family friendly program now, he fits the bill. He is WWE's number 1 merchandise seller and until something changes, he will continue to headline PPV's. It's too bad cause I believe Cena was awesome as a heel. I actually watched him back when he was wrestling in UPW and OVW as the "Prototype". He would cut these promos where he would say something, rewind, and then say it again. Those were pretty cool. Unfortunately because he is so popular amongst the kids and women (the majority of merchandise purchasers), he'll more than likely stay a face for a long time. I know WWE was thinking of turning him heel a few years back but didn't because of this.